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BENCHMARK HUB

First-party advertising benchmarks for home services. CPL, ROAS, and cost-per-customer data from real contractor campaigns, not surveys.

19 benchmarks published
7 channels covered
4 trades
1,500+ contractors
Channel
Trade

Google Ads Benchmarks

6 articles
HVAC

What Is a Good Cost Per Lead for HVAC Google Ads?
Plumbing

What Is a Good Cost Per Lead for Plumbing Google Ads?
Roofing

What Is a Good Cost Per Lead for Roofing Google Ads?
Garage Door

What Is a Good Cost Per Lead for Garage Door Google Ads?
HVAC

What Is a Good ROAS for HVAC Google Ads?
Garage Door

What Is a Good ROAS for Garage Door Google Ads?

Google Local Service Ads Benchmarks

5 articles
Multi-Trade

What Is a Good Cost Per Lead for Google Local Service Ads?
HVAC

What Is a Good ROAS for HVAC Google Local Service Ads?
Roofing

What Is a Good Cost Per Lead for Roofing on Google Local Service Ads?
Garage Door

What Is a Good Cost Per Lead for Garage Door Google Local Service Ads?
Garage Door

What Is a Good ROAS for Garage Door Google Local Service Ads?

Facebook Ads Benchmarks

1 article
HVAC

What Is a Good ROAS for HVAC Facebook Ads?

Direct Mail Benchmarks

1 article
HVAC

What Is a Good ROI for HVAC Direct Mail?

SEO ROI Benchmarks

1 article
HVAC

HVAC SEO ROI Benchmarks (1.42M Leads, $1.62B Revenue Opportunity)

AI Benchmarks

2 articles
Multi-Trade New

Do ChatGPT Ads Work for Home Services Contractors?
Multi-Trade

GPT vs Gemini vs Claude vs ClaraT: Which AI Model Performs Best for Lead Grading?

Lead Quality Benchmarks

1 article
Multi-Trade

What Is a Good Book Rate for Home Services?

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