Interactive benchmarks and insights on revenue performance, marketing, and operational trends across home services. Powered by first-party data from the SearchLight platform.
Tracking leads, bookings, and closed revenue from ChatGPT, Gemini, Copilot, Perplexity, and Claude across 707 contractors. Broken out by AI source, U.S. region, and lead quality vs. traditional channels.
How does CPL vary across the West, Southwest, Southeast, Northeast, and Midwest? Filter by campaign type and time period, with monthly trend breakdowns for each region.
How does LSA cost per lead compare across regions? National average of $60 CPL across 151K leads and $9.1M in spend — filter by time period and explore monthly trends.
20 years of annual data + 36 months of monthly data from AHRI. Tracking the shift from fossil fuel to electric equipment across cooling, heating, and water heating.
Non-branded search averages $183 CPL while PMax comes in at $82. Broken out by campaign type, month, and ROAS.
Read article Feb 2026The #1 ranking HVAC CPL benchmark. Non-branded search at $149, PMax at $73, with full ROAS and cost-per-customer data.
Read article Apr 2026Non-branded roofing CPL at $124 — between HVAC and electrical. 15 contractors, $310K in tracked spend, with ROAS by campaign type.
Read articleEvery data point comes from SearchLight's closed-loop attribution engine — real revenue matched to real marketing spend, not estimates or survey data.
All datasets are anonymized at the contractor level. No individual business data is ever exposed. Benchmarks require minimum sample thresholds.
Interactive datasets are updated on a recurring cadence — monthly or quarterly depending on the index. Each dataset includes its methodology and data freshness.
New datasets and benchmark updates delivered to 5,000+ home services marketers.
