SearchLight combines proprietary technology with deep industry expertise to clean, map, and validate your data, transforming fragmented marketing signals into trusted revenue insights.
Step 1
Precision Setup
We connect, map, and rigorously verify the critical data points across your available marketing ecosystem, driven by our proprietary technology and finalized by an onboarding specialist.
Ecosystem Mapping: We connect your CRM, call tracking, ad platforms, website activity, and conversion tools into a unified, single source of truth.
Specialist Configuration: While technology handles the heavy lifting, our onboarding team meticulously reviews and tunes every critical connection.
Foundation Validation: We thoroughly validate that all required data is flowing and structured correctly.
Step 2
Multi-stage Quality Assurance
Our team audits your data across three independent checks, ensuring verified accuracy before launch.
Alignment Check
Ensures all available sources are connected
Ensures all available channels appear correctly
Verifies website tracking and forms
Performance Check
Confirms spend, volume, and conversions match original sources
Identifies anomalies and mismatches
Validates call tracking accuracy
Attribution Check
Confirms spend, volume, and conversions match original sources
Identifies anomalies and mismatches
Validates call tracking accuracy
Step 3
Launch with Confidence
After passing QA, your dashboard unlocks the full revenue picture, automatically updated every night.
The Full Revenue Picture: See booked revenue, sold revenue, unsold estimates, true cost efficiency by channel and more.
Actionable Clarity: Get rapid insight into where you’re losing money and, more importantly, precisely where your best opportunities for profitable growth lie.
Ongoing Assurance: Our system maintains continuous monitoring to ensure your data stays accurate and reliable as your business and underlying marketing platforms evolve.