Lead Grading
See which marketing dollars actually create bookable customers, how your team converts them, and where hidden revenue leaks out. Boost booking rates, cut wasted spend, and stay ahead of competitors still guessing.
Schedule a DemoClaraT™ vs. Off-the-Shelf AI, 6,000 Transcripts
Unbookable reason classification accuracy. The widest gap.
The Problem
When you can't tell whether a low book rate is caused by bad leads or bad handling, every budget conversation turns into a blame game. Lead Grading ends it by grading every conversion and providing all the detail you need to take action, automatically.
Overview of Unbookable Conversions
Top Reasons 5,368 Conversions Were Unbookable
| Reason | Conversions | |
|---|---|---|
| Spam | 1,704 | ⊕ |
| Confirming Appointment | 639 | ⊕ |
| Hang Up / Incomplete | 468 | ⊕ |
| Service Not Offered | 450 | ⊕ |
Salvage Missed Opportunities
Top Reasons 3,419 Bookable Conversions Did Not Book
| Reason | Conversions | |
|---|---|---|
| Planned Follow Up | 1,642 | ⊕ |
| Pricing Concerns | 767 | ⊕ |
| Scheduling / Availability | 491 | ⊕ |
| Abandoned at Location Step | 170 | ⊕ |
| AI To Human Transfer Required | 129 | ⊕ |
| Other | 220 | ⊕ |
What You Get
Every conversion is graded as bookable or unbookable with a specific reason, from out-of-service zip codes to service mismatches to weak follow-ups. Every grade is connected to its channel, campaign, and business unit so you see performance in full context.
Bookable conversions that didn't convert at the time of the event get flagged too, with the reason they slipped, from pricing concerns to planned follow-ups that never happened. That's where the recoverable revenue lives.
Independent Benchmark
We tested six AI models against 6,000 real home service transcripts. Our domain-trained model ranked #1 across all three classification tasks.
Bookable vs. Unbookable
Unbookable Reason
Lost Reason
From Grading to Revenue
SearchLight connects every graded conversion to its channel, campaign, booking, and revenue outcome. This enables us to quantify bookable conversions that didn't book and show you the marketing channels and campaigns that waste the most money.
Follow up now to salvage missed opportunities.
You have 1,122 customers who had bookable conversions but still haven't booked, representing $3,122,589 in potential revenue*.
*Based on unfiltered average ticket in the selected time frame.
Go Deeper
Every graded conversion includes the full transcript and a direct link to the original recording. But you shouldn't have to listen to hundreds of calls to find the patterns that matter.
Our Analyze Transcripts feature samples your calls and extracts surprise insights, recurring themes, the channels and campaigns driving each pattern, and specific actions for marketing and operations to take.
Disagree with a grade? You can reclassify any conversion directly in the app. The system learns and improves. You stay in control.
From first click to booked job, no gaps or blind spots.
We tie every insight to dollars and pipeline.
One source of truth. No more finger-pointing.
See problems before they cost you money.
How It Works
Trusted at Scale
FAQs
"How accurate is this, really?"
We benchmark ClaraT™ against every major LLM. In a 6,000-transcript study, our domain-trained model ranked #1 across all three classification tasks, outperforming GPT, Gemini, and Claude by 8 to 21 percentage points.
"How much support do I get?"
Every customer receives up to three training calls. Need more? Our team offers managed consulting services for deeper insights and hands-on optimization.
"Is my data safe?"
We follow SOC compliance guidelines and store minimal data. Privacy-first by design.
