Based on SearchLight’s revenue attribution platform, which tracked $123,399 in Google Local Service Ads spend across 12 garage door contractors from January through April 2026, the average cost per lead (CPL) for garage door on Google Local Service Ads is $49.
At $49 per lead, garage door LSA is dramatically more efficient than garage door Google Ads, which averaged $145 per lead blended ($173 non-branded) across the same period and the same set of contractors. The LSA channel is roughly 3x cheaper per lead and delivers nearly 2x the closed ROAS for garage door advertisers.
Downstream metrics tell the rest of the story. The average book rate on garage door LSA leads is 38%. The average cost per paying customer is $198. The average ticket is $1,145. The closed ROAS across the dataset is 5.78x (6.11x after excluding one account with broken CRM attribution). These metrics determine whether a $49 lead was worth $49.
This page breaks down LSA cost per lead by month and by account, compares LSA economics directly to Google Ads for garage door contractors, and connects CPL to the metrics that actually determine profitability: book rate, match rate, cost per paying customer, and average ticket.
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Garage Door LSA Cost Per Lead by Month (Jan–Apr 2026)
Unlike Google Ads, where CPL fluctuates with keyword competition, LSA pricing is set by Google’s algorithm based on trade, market, and budget. As a result, garage door LSA CPL was remarkably stable through Q1, then jumped in April as spend scaled and seasonal demand intensified.
| Month | CPL | Spend | Leads | Booked | Closed ROAS |
|---|---|---|---|---|---|
| January 2026 | $44.52 | $27,200 | 611 | 228 | 6.67x |
| February 2026 | $44.66 | $22,866 | 512 | 176 | 7.18x |
| March 2026 | $46.42 | $28,779 | 620 | 259 | 5.35x |
| April 2026 | $59.33 | $44,553 | 751 | 280 | 4.79x |
Three of four months landed within 5% of each other ($44–$46). April broke the pattern: CPL rose 28% to $59 while spend grew 55% to $44,553. Most of the April spend increase came from one large contractor scaling their LSA budget by roughly 75% month over month. At that level of spend growth against LSA’s fixed inventory, Google’s pricing system allocates more expensive marginal leads, and CPL rises accordingly.
The garage door LSA pattern is the opposite of garage door Google Ads, where CPL fell 27% from January ($208 non-branded) to April ($151 non-branded) as spring search demand rose. LSA pricing converges; Search pricing diverges. Contractors building a paid acquisition mix should expect those two channels to move in different directions through the year.
Account-Level Garage Door LSA Cost Per Lead Distribution
Averages are useful, but they obscure the range. The following distribution shows how garage door LSA CPL varies across the 11 accounts with meaningful spend ($500+ and 5+ leads) over the four-month period:
| Minimum | 25th Percentile | Median | 75th Percentile | Maximum |
|---|---|---|---|---|
| $18 | $26 | $42 | $53 | $81 |
If your garage door LSA CPL is below $26, you are in the top quartile. If it is above $53, you are in the bottom quartile and may have an opportunity to improve service area targeting, response speed, or lead dispute habits.
The spread between best- and worst-performing accounts ($18 to $81) is much tighter than garage door Google Ads ($13 to $280 over the same period). LSA pricing converges because Google sets the lead price; Google Ads pricing diverges because contractors set the keyword bids.
Beyond CPL: Garage Door LSA Revenue Metrics (Jan–Apr 2026)
The following metrics are calculated across all garage door LSA spend in the dataset:
| Metric | Jan–Apr 2026 |
|---|---|
| Cost Per Lead | $49 |
| Book Rate | 37.8% |
| Match Rate | 42.0% |
| Paying Rate | 25.0% |
| Cost Per Paying Customer | $198 |
| Average Ticket | $1,145 |
| Closed Revenue | $713,180 |
| Closed ROAS | 5.78x |
| Pipeline ROAS | 17.04x |
Garage door LSA produces a paying customer for roughly $198 in acquisition cost. For a contractor with a $1,145 average ticket and 40% gross margin, each paying customer generates about $458 in gross profit — meaning the channel is highly profitable on a first-job basis, with substantial cushion for repeat business and referrals.
The gap between closed ROAS (5.78x) and potential ROAS (17.04x) reflects estimates that have been delivered but not yet closed. Over time, a portion of this potential revenue will convert to closed revenue, improving the realized ROAS further.
LSA vs Google Ads for Garage Door: Side-by-Side Economics
The most useful comparison for any garage door contractor evaluating channel mix is LSA vs Google Ads on the same set of contractors over the same period. The following table compares the two channels using SearchLight data from the same 4-month window (January through April 2026) covering largely overlapping accounts.
| Metric | LSA | Google Ads (Branded) | Google Ads (Non-Branded) | Google Ads (Blended) |
|---|---|---|---|---|
| Cost Per Lead | $49 | $66 | $173 | $145 |
| Closed ROAS | 5.78x | 7.00x | 3.03x | 3.51x |
| Avg Ticket | $1,145 | — | — | $1,393 |
| Spend Analyzed | $123K | $46K | $615K | $661K |
LSA generates leads at one-third the cost of garage door Google Ads non-branded. At $49 per lead, LSA is 72% less expensive than the $173 non-branded Google Ads CPL and 66% less expensive than the $145 blended Google Ads CPL.
LSA closed ROAS is nearly 2x Google Ads non-branded. At 5.78x, LSA outperforms Google Ads non-branded (3.03x) by a wide margin. The only Google Ads segment that beats LSA on ROAS is branded search (7.00x), but branded campaigns can only capture a small share of demand — there are only so many people searching for your specific company name.
LSA average tickets are lower. Garage door LSA leads close at an average ticket of $1,145 versus $1,393 on Google Ads. This is consistent across all home services trades: LSA captures a heavier mix of small-ticket service and repair work, while Google Ads tends to capture a higher share of larger installations.
How Garage Door LSA Compares to Other Trades
The following compares garage door LSA performance against the SearchLight LSA benchmark for all home services trades. The non-garage-door figures are based on February 2026 data; the garage door figure is the four-month average. Direct comparison is approximate but directionally accurate.
| Service Category | CPL | Closed ROAS | Avg Ticket |
|---|---|---|---|
| Electrical | $39 | 8.52x | $1,434 |
| Garage Door | $49 | 5.78x | $1,145 |
| HVAC | $51 | 9.55x | $2,110 |
| General / All Trades | $54 | 7.84x | $1,831 |
| Plumbing | $57 | 6.85x | $1,714 |
| Drain / Sewer | $59 | 5.50x | $1,521 |
Garage door is the second-cheapest trade on LSA by cost per lead, behind only electrical. However, garage door has the second-lowest closed ROAS in the comparison, behind only drain/sewer. The driver is average ticket size: garage door’s $1,145 average ticket is the lowest of any trade in the LSA benchmark, reflecting the high mix of repair work (springs, openers, sensors) compared to full-door replacement.
The economics still work: garage door’s $198 cost per paying customer is well below the comparable HVAC and plumbing numbers, but contractors evaluating channel mix should not expect garage door LSA ROAS to match HVAC ROAS, even though the CPLs are similar. The unit economics of the trade itself set the ceiling.
What a Good LSA Cost Per Lead Means for Garage Door
A “good” cost per lead depends entirely on what happens after the lead arrives. The question is not “is my CPL low?” — it is “does my CPL produce profitable customers at a cost my business can sustain?”
For a garage door business with a $1,145 average ticket on LSA leads and a 40% gross margin, each paying customer generates roughly $458 in gross profit. If 25% of LSA leads become paying customers — the dataset average — you can afford a CPL of up to $114 before customer acquisition becomes unprofitable on a first-job basis.
The actual garage door LSA CPL of $49 sits well below that threshold. The margin of safety between actual CPL and breakeven CPL is substantial.
That said, performance varies. Contractors in the bottom quartile of CPL ($53+) with below-average book rates can compress that margin quickly. The contractors at the top of the distribution combine consistent response times (LSA scoring favors fast responders), tight service area targeting (every wasted lead is paid spend), and disciplined lead dispute habits (recouping spend on spam and out-of-area leads).
Data Source
Source: SearchLight Garage Door LSA Benchmark
Sample: 12 garage door contractors across the United States
Spend Analyzed: $123,399 in Google Local Service Ads spend
Period: January 1 – April 30, 2026
Leads Tracked: 2,494 unique leads
Closed Revenue Tracked: $713,180
Methodology: Spend-weighted calculations. Garage door contractors identified by SearchLight’s vertical assignment. Revenue metrics derived from CRM-attributed data where available. Cost per lead is calculated as total spend divided by total unique leads.
Concentration note: One account in this dataset accounts for approximately 54% of total LSA spend, and the top three accounts account for approximately 74%. Median and percentile metrics in the account-level distribution section are reported alongside the spend-weighted averages to provide a more complete view of typical advertiser performance.
Attribution exclusion: One account in the dataset had $11,847 in LSA spend and 283 leads but zero booked, matched, or paying customers attributed across all four months — almost certainly a CRM attribution gap rather than true zero performance. This account is included in CPL calculations (the leads are real) but excluded from ROAS and cost-per-customer calculations. Outlier-adjusted ROAS excluding this account and one small-sample high-ROAS account is 6.11x.
This benchmark will be updated as more garage door contractors join the SearchLight platform. Check back for expanded data.
Frequently Asked Questions
What is the average cost per lead for garage door Google Local Service Ads in 2026?
The average cost per lead for garage door Google Local Service Ads is $49, based on $123,399 in spend across 12 contractors from January through April 2026. The median account-level CPL is $42, with the 25th percentile at $26 and the 75th percentile at $53. Garage door LSA CPL was stable in Q1 ($44–$46) before rising to $59 in April as spend scaled and seasonal demand intensified.
Is LSA cheaper than Google Ads for garage door companies?
Yes. Garage door LSA averaged $49 per lead from January through April 2026, compared to $173 for non-branded Google Ads and $145 blended across the same period and the same set of contractors. LSA was 72% cheaper per lead than non-branded Google Ads. Closed ROAS was also nearly 2x higher on LSA (5.78x vs 3.03x non-branded). For most garage door contractors, LSA should be the primary paid acquisition channel.
What is a good book rate for garage door LSA leads?
The average book rate for garage door LSA leads is 38%. Contractors above 45% are in the top of the distribution. Book rate is the single biggest lever between a profitable LSA campaign and an unprofitable one. A $50 CPL at a 45% book rate costs $111 per booked appointment; a $50 CPL at a 25% book rate costs $200 per booked appointment. The cheaper lead is twice as expensive per booked job at the lower book rate.
How does garage door LSA compare to other trades?
Garage door is the second-cheapest trade on LSA at $49 per lead, behind electrical ($39) and ahead of HVAC ($51), plumbing ($57), and drain/sewer ($59). However, garage door has the lowest average ticket of any trade tracked ($1,145) and one of the lower closed ROAS figures (5.78x), reflecting the high share of repair work in garage door demand. The unit economics still work, but contractors should not expect ROAS to match HVAC or electrical.
Why did garage door LSA CPL rise in April 2026?
April 2026 garage door LSA CPL rose 28% to $59 from a stable Q1 average of $45. Two factors drove the increase: one large contractor scaled their LSA spend by approximately 75% month over month, pushing into more expensive marginal inventory, and overall LSA competition for garage door leads tends to intensify in spring as repair-and-replace demand rises. LSA’s finite inventory in any given market means that scaling spend hits diminishing returns faster than scaling Google Ads.
What is the cost per paying customer for garage door LSA?
The average cost per paying customer for garage door LSA is $198, based on 623 paying customers across $123,399 in spend. Adjusted for one account with attribution issues, the figure is approximately $185. Both figures are well below the cost per paying customer for garage door Google Ads, which exceeds $400 on non-branded campaigns.
How much should a garage door company spend on LSA?
There is no single answer, but the unit economics are clear: at a $49 CPL and 25% paying rate, garage door LSA produces paying customers at ~$198 each. For a contractor with a $1,145 average ticket and 40% margin, each customer generates $458 in gross profit — so each $1,000 in LSA spend produces approximately $2,310 in gross profit. Contractors should scale LSA spend until either (a) marginal CPL rises to a point where the unit economics break, or (b) lead volume saturates available inventory in their service area.
Last Updated: May 2026