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SearchLight
CASE STUDIES
Real performance data from real contractors on the SearchLight platform. Each case study uses first-party attribution data, controlled comparisons, and CRM-verified revenue to show what changes when better data meets better tools.
1,500+
Contractors Tracked
$1B+
Total Spend Tracked
$15B+
Revenue Attributed
RevSync 1 study
REV
SYNC
A 25% Lift in ROAS When Google Ads Gets Real Revenue Data
6 months of automated offline conversion uploads at one HVAC and plumbing contractor, measured against a control account. Indexed for seasonality.
+25%ROAS +14.5%Avg Ticket +28.3%Revenue 45 ptGap vs Control
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Attribution 1 study
DATA
AUDIT
$273K in Revenue Attributed to "Phone Number." Sound Familiar?
A 15-minute data audit of one plumbing contractor's CRM reporting. Five attribution problems found before logging into Google Ads.
$273KHidden Revenue 5Issues Found 15 minAudit Time
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Lead Quality 1 study
LEAD
GRADE
From 0.1x to 3.8x ROAS in Two Weeks with Lead Grading
An independent HVAC contractor spending $8K/month on Google Ads with no measurable return. SearchLight Lead Grading revealed 65% of leads were unbookable. Two weeks after acting on the data, ROAS jumped 38x.
0.1x → 3.8xROAS ~20% → 42%Book Rate +1,547%Revenue
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SearchLight tracks cost per lead, book rate, and closed revenue across 1,500+ home services contractors. See how your performance compares and where the opportunities are.

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