SearchLight ties every ad dollar to real revenue across your CRM, ad platforms, call tracking, and website, giving you a single source of truth for what's working and what's wasting budget.
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Your call tracking says one thing. Your ad platform says another. Your CRM says something else entirely. One provider credits first touch. Another credits last touch. Campaign tags break or go missing. When you try to figure out which marketing actually produced revenue, you're stitching together reports that were never designed to agree.
Instead of logging into five platforms to piece together one report, SearchLight unifies your marketing, call tracking, CRM, and website data into a single source of truth.
SearchLight builds a customer graph by ingesting time-stamped events from your ad platforms, call tracking, CRM, website, and chat. We cross-reference those timestamps to resolve conflicts between providers and attribute by looking back from the most recent event in your selected timeframe to identify the conversion that initiated the customer journey.
And we show our work. Every customer record includes the full event timeline so you can see exactly how attribution was determined. The highest standard of QA in the industry.
In home services, the sales cycle can stretch weeks or months from first click to closed job. SearchLight uses a 90-day lookback window from the most recent event in your selected timeframe to identify the conversion that initiated the customer journey, pulling attribution details from each source platform along the way. This means your attribution reflects the real timeline of how customers buy, not just a single snapshot.
SearchLight organizes your revenue intelligence across a curated report library, each view designed to answer a different set of questions, tailored to your role, and ready to share with your team, your clients, or your board.
Your complete picture. Spend, conversions, estimated revenue, sold revenue, and closed revenue across every channel, every business unit, every time period. This is where you see the full funnel from marketing dollar to paying customer.
Key metrics: ROAS (potential + closed), customer acquisition cost, revenue potential, match rate, book rate
Slice your data by any dimension: advertising channel, business unit, customer type, geography, time period. This is where you go when you need to answer a specific question: which channels produce the best new customer mix, where you're overspending, and what's actually driving growth.
Dimensions: channel, business unit, customer type (new vs. existing), campaign, time period
See where your money is made. A map-based view that breaks down revenue, spend, and acquisition costs at the zip code level so you can double down on high-value markets and stop wasting budget in areas that don't convert.
Key metrics: revenue by zip code, spend by zip code, CAC by market, job volume by area
Most attribution tools rely on a single source, usually your CRM. But your CRM was built to run your business operations, not to measure marketing performance. Features like DNI and automated source tracking help, but they're additions to an operations platform, not a purpose-built attribution engine. The result is data that's close enough for dispatching but not accurate enough for marketing decisions.
CRM campaign lists are messy by design. Duplicate entries, inconsistent naming, overlapping categories. Even with features like DNI, your CRM is mapping leads to operational workflows, not measuring marketing ROI. The result: campaign data that looks structured but doesn't hold up when you try to tie spend to revenue. This is where the 75% inaccuracy number comes from, and it's the foundation most marketing reports are built on.
SearchLight doesn't rely on what someone clicked in the CRM. We build a customer graph using time-stamped events from every source: ad platforms, call tracking, your website via Photon, chat, and CRM. We cross-reference those timestamps to resolve conflicts between providers and attribute by looking back from the most recent event to identify the conversion that initiated the customer journey.
Every customer record in SearchLight includes the full event timeline: every touchpoint, every timestamp, every source. You can see exactly how attribution was determined. No black boxes. No "trust us." Just the data.
SearchLight natively integrates with the tools you already use. CRMs, conversion tracking, advertising networks, and your website. Every integration is API-connected and updates automatically. No manual uploads. No spreadsheets. No broken handoffs.
More vendor integrations and ad channel integrations shipping regularly.
SearchLight attributes revenue across every channel your marketing touches. from traditional paid search to AI-powered search engines.
Google Ads Ā· Bing Ā· PMAX Ā· PPC Ā· YouTube Ads
Google LSA Ā· Google Business Profile Ā· GBP Ads
Facebook Ads Ā· Facebook Leads Ā· Organic Social
Google Ā· Bing Ā· DuckDuckGo Ā· Other Organic
Angi Ā· Angi Ads Ā· HomeAdvisor Ā· Yelp Ā· Pay Per Lead
MSI Ā· Upswell Ā· Best Postcards Ā· Direct Ā· Email Ā· SMS Ā· Print
SearchLight is one of the first platforms to attribute home services revenue to AI search channels. including ChatGPT, Claude, Google Gemini, Perplexity, and Microsoft Copilot. As consumers shift to AI-powered search, your attribution should follow.
Whether you're running the trucks, managing the campaigns, or overseeing a portfolio. SearchLight delivers the intelligence you need, the way you need it.
You're spending thousands a month on ads, SEO, and lead gen, but when you ask "what's actually working?" you get a different answer from every vendor. SearchLight gives you one view of your marketing spend tied to real revenue in your CRM, so you can make decisions based on dollars, not dashboards.
"I saved our company $65K by identifying a platform that was not producing ROI; it was costing us money."Brian Sooy. Marketing Director, Gorjanc Home Services
Your clients want to know their marketing is working. SearchLight gives you verified attribution data you can share with confidence, not inflated CRM numbers that fall apart under scrutiny. White-label reporting, multi-client dashboards, and benchmarks that help you demonstrate performance and retain clients longer.
"We won't manage the digital marketing of any company without SearchLight. It's the ultimate accountability and transparency tool."Dan Antonelli. President, KickChargeĀ® Creative
When you're operating or evaluating home services businesses, you need marketing data you can trust at the board level. SearchLight provides enterprise-grade attribution across unlimited locations, with the data integrity PE operators require for investment decisions.
"SearchLight is the connective tissue between sales, marketing and operations. You have to have visibility into what you're spending and where it's working."Doug Novack. Managing Director, Blueprint Growth Advisors
SearchLight handles setup, integration, and data validation, with dedicated onboarding support whether you're an independent contractor or a multi-location enterprise.
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