Period
Q1 2026
Jan
Feb
Mar
May
Jun
National avg:$70
| Region | CPL | Spend | Leads | Sample Size | Revenue |
|---|
Monthly CPL Trend by Region
How cost per unique lead moved from Q1 through June 2026 across the zip-mapped sample.
| Region | Jan | Feb | Mar | May | Jun | Jan → Jun |
|---|
Data Source
SearchLight · Google Local Services Ads · Q1, May & June 2026 · Customer zip code mapped to state · 5 regions · CPL = total spend ÷ total unique leads within the zip-mapped sample
SearchLight · Google Local Services Ads · Q1, May & June 2026 · Customer zip code mapped to state · 5 regions · CPL = total spend ÷ total unique leads within the zip-mapped sample