Based on the SearchLight Garage Door Advertising Benchmark, which tracks Local Services Ads performance across 10 garage door contractors running $123,399 in LSA spend from January through April 2026, the median ROAS for garage door businesses using LSAs is approximately 7.8x, with top-quartile advertisers achieving 11.6x or higher. Bottom-quartile advertisers generate closer to 4.6x, highlighting the impact of reputation, responsiveness, service mix, and operational execution on LSA performance.
This page summarizes account-level ROAS benchmarks based on $123K in garage door Local Services Ads spend, covering Q1 2026 and April 2026 performance across 10 advertisers.
If you’re curious about 2026 Garage Door LSA Cost Per Lead benchmarks, you can read our companion article: What Is a Good Cost Per Lead for Garage Door Google Local Service Ads? (2026 Benchmarks)
Key Garage Door Local Services Ads ROAS Benchmarks (2026)
| Performance Tier | ROAS |
|---|---|
| Bottom Quartile | 4.64x |
| Median | 7.80x |
| Top Quartile | 11.55x |
Spend context: Median monthly LSA spend across advertisers in this dataset was $1,454 — substantially smaller than HVAC LSA budgets ($4,277 median) because garage door work has shorter sales cycles and lower average tickets, which means contractors hit LSA inventory saturation at lower spend levels.
How These Benchmarks Are Calculated
The overall median ROAS is calculated as the median of account-level closed ROAS (closed revenue ÷ spend) for advertisers with at least $500 in spend and 5 leads over the four-month period. Quartile benchmarks reflect the 25th and 75th percentiles of that account-level distribution.
How to Interpret These Benchmarks
A benchmark is a reference point, not a guarantee. Use these ranges to diagnose performance:
- Below ~4.6x ROAS (bottom quartile) Often indicates missed calls, weak review presence, replacement-only service mix without offsetting repair volume, broad geographic targeting, or poor dispute handling.
- Around ~7–8x ROAS (median) Typical for functioning LSA programs with solid responsiveness, average review profiles, and a balanced repair-and-replace service mix.
- Above ~11x ROAS (top quartile) Generally reflects strong review profiles, fast response times, repair-heavy service mix, commercial work flowing through the channel, or tight geographic targeting in less competitive markets.
Garage Door LSA vs. Google Ads ROAS
For the same set of garage door contractors over the same period, LSA delivered approximately 2x the closed ROAS of Google Ads (5.78x on LSA vs 3.51x blended on Google Ads). LSA wins on per-lead cost (roughly 3x cheaper than non-branded Google Ads).
Data Source & Methodology
- Source: SearchLight Garage Door Advertising Benchmark
- Sample Size: 10 garage door advertisers
- Total Spend Analyzed: $123,399
- Time Window: January 1 – April 30, 2026
- Metrics Used:
- Account-level closed ROAS (closed revenue ÷ spend)
- 25th, 50th, and 75th percentiles of the account-level distribution
- One account excluded from distribution (zero CRM-attributed paying customers across the period — attribution tracking gap)
- Spend Reporting: Median monthly spend reported to reduce outlier influence
- Concentration note: One account represents approximately 54% of total LSA spend in this dataset, and the top three accounts represent approximately 74%. Account-level percentile distributions are reported to provide a more complete view of typical advertiser performance.
Frequently Asked Questions
What is considered a “bad” ROAS for garage door LSAs?
Anything below ~4.6x (bottom quartile) is underperforming and typically indicates operational or reputational issues rather than market demand. For a garage door business operating at 30–40% gross margin, a 4x ROAS is roughly the break-even threshold on a first-job basis — below that, customer acquisition is unprofitable unless offset by strong repeat business or referral revenue.
Is garage door LSA ROAS seasonal?
Less than you might expect. Although garage door demand rises in spring as repair-and-replace activity picks up, LSA pricing also rises during the same period as more contractors compete for the same inventory. In this dataset, LSA CPL rose 28% from Q1 ($45) to April ($59), but closed ROAS remained roughly stable in the 5–7x range month over month. LSAs consistently capture high-intent demand year-round; efficiency is driven more by lead handling and close rates than by seasonality.
Are LSA leads better than Google Ads leads for garage door companies?
LSA leads are typically higher-intent for garage door work. They produce higher closed ROAS (5.78x vs 3.51x on Google Ads) at one-third the cost per lead. The trade-off is volume ceiling: LSA inventory is finite in any given market, so contractors who exhaust LSA capacity need to use Google Ads to capture additional demand.
Does review count really matter for garage door LSA performance?
Yes. Review volume and rating are among the strongest predictors of LSA ranking and lead allocation, which directly impacts ROAS. Garage door is a high-trust category — customers calling about a broken spring often choose the contractor with the highest visible review count.
Why is my LSA ROAS lower than these benchmarks?
Common reasons include: slow call response times (LSA scoring penalizes missed calls), broad geographic targeting that wastes budget on out-of-area leads, replacement-heavy service mix without offsetting repair volume, weak or aging review profile, and incomplete CRM-to-LSA attribution causing real revenue to not register against ad spend.
How to Cite This Data
SearchLight Garage Door Local Services Ads Benchmark (2026), based on account-level ROAS analysis across 10 advertisers and $123K in LSA spend.
Last Updated: May 2026