Summary
- Angi is the most-connected lead source on SearchLight, with 223 mutual customers representing 15% of contractors on the platform.
- Adoption grew +3% quarter-over-quarter in Q1 2026, adding roughly 45 new connections.
- Performance spread is significant: the median contractor generates 1.4x ROAS, but top-decile performers reach 5.2x — a nearly 4x gap driven by lead response time, qualification process, and booking rate.
- Average monthly Angi spend across connected contractors is $4,800, with the highest-performing cohort spending 2–3x that while maintaining the strongest returns.
ROAS Distribution
Return on ad spend across all SearchLight contractors with Angi connected. Bars represent the range from median to top 10%.
Based on n=223 contractors with Angi connected on SearchLight · Q1 2026 · ROAS = attributed revenue ÷ Angi spend
Context
Angi is the most widely connected lead source on SearchLight and the most polarizing. Top-decile contractors generate 5.2x ROAS while the median sits at 1.4x — the gap between profitable and unprofitable Angi usage almost always comes down to speed-to-lead and whether the contractor has a real qualification process. The contractors who treat Angi leads like paid search leads (fast follow-up, structured intake, attribution tracking) consistently outperform those who let leads sit in a queue.
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Key Metrics
Mutual Customers
223
Adoption Rate
15%
Median ROAS
1.4x
Top 10% ROAS
5.2x
Avg Monthly Spend
$4,800
Avg Ticket Size
$1,850
About Angi
Angi (formerly Angie's List / HomeAdvisor) is a lead generation marketplace that connects homeowners with pre-screened service contractors. Contractors pay per lead or per appointment across HVAC, plumbing, electrical, roofing, and other trades.
Integration Details
Type
API
Data Period
Q1 2026
Status
● Live
Data sourced from SearchLight's first-party attribution platform across 1,500+ home services contractors. All metrics represent platform-wide aggregations for the stated data period. Individual results vary based on market, trade, and operational factors. ROAS = attributed revenue ÷ total Angi spend for the period.