Verified attribution. Graded leads. Answers on demand.
Attribution, lead grading, CSR grading and Ask Clara. One package.
Pick a question. Every answer below comes from benchmarks SearchLight has already published in The Data-Driven Trades. With Nexus, the same questions run on your own accounts.
A dashboard makes you go find the answer. Ask Clara brings the answer to you, and it starts from data you can trust.
Most AI connectors read whatever label a lead came in with and repeat it with total confidence. Clara answers from leads SearchLight has already reconciled and graded bookable or unbookable.
Every answer starts from SearchLight's own reconciled data: leads matched to call tracking and click IDs, confirmed against the outcomes in your CRM, and graded bookable or unbookable. Not from a label someone typed in.
Chat runs as you. It sees exactly what you can see in SearchLight, and nothing more: a location manager sees their location, an owner sees the portfolio. Clara never holds or sees a credential, and never sees another customer's data. There are no stored AI credentials, so there's nothing to leak, rotate or expire.
Ad spend, your CRM, calls and leads, all in one place. From the only platform with no stake in the channels it measures.
SearchLight records every touch in order for every customer: each call, form, booking, CSR conversation and job. Clara answers from that record, so it can answer questions about timing, handoffs and leaks, not just where a lead came from.
"What time of day and days of the week are my outbound campaigns most effective?"
Built from: every outbound touch, matched to the calls, bookings and closed jobs that followed it.
"Where in my funnel is there the greatest revenue leak? Is it specific to certain channels?"
Built from: each customer's full path from first touch to closed job, broken out by channel at every stage.
"Which CSRs are letting bookable calls get away, and from which channels?"
Built from: every inbound call graded bookable or unbookable, tied to who answered it and whether it booked.
"Which channels are filling the schedule with bookable leads, and which ones are just ringing the phone?"
Skip the report build. Get the answer before your Monday meeting.
"Which clients saw cost per bookable lead jump this month, and what changed?"
Ask about any client account you manage without building another report.
"Rank every brand in the portfolio by closed revenue per marketing dollar for Q3."
Portfolio answers on one standard, with each person's access matching their role.
Nothing to install or connect. Verified data and your own permissions behind every answer.
On Nexus, chat is there when you log in. Ask about spend, leads, bookability or closed revenue, by account, campaign or date range, and get the answer without leaving the screen you're on.
Every answer comes with a Sources panel showing which data connections it was built from, and whether each one is healthy. Clara runs as you, so it sees exactly what you can see in SearchLight and nothing more.
Spend, leads, bookability, closed revenue, by account, campaign or date range. No filters, no exports.
Built on reconciled data, limited to the accounts you can access, with the sources behind it named.
Nexus launches November 1. See it answer questions about your own accounts in a 30-minute demo.
Book a Nexus Demo