Period
Type
$ CPL
Spend
Leads
Sample Size
States
Revenue
| Region | CPL | Spend | Leads | Sample Size | Revenue |
|---|
Monthly CPL Trend by Region
| Region | Jan | Feb | Mar | Apr | Jan → Apr |
|---|
See How Your Google Ads CPL Stacks Up Against Your Region
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Southwest
Southeast
Northeast
Midwest
Jan-Apr 2026 · All Campaigns · 284K leads
Data Source
SearchLight · Google Ads · January-April 2026 · Customer zip code mapped to state · 5 Census regions · CPL = total spend ÷ total leads
SearchLight · Google Ads · January-April 2026 · Customer zip code mapped to state · 5 Census regions · CPL = total spend ÷ total leads