AI Leads (Jan–Apr)
3,426
+49% Jan → Apr
AI / Organic
1.76%
new monthly high in Apr
Closed Revenue
$1.51M
from AI-referred leads
Sample Size
829
contractors with AI leads
Absolute Lead Trend
Total AI-referred leads per month across the SearchLight network.
AI-Referred Revenue
Closed revenue from AI-referred leads by month, and average revenue per contractor among those with at least $1 in AI-referred revenue.
Monthly Leads by AI Source
Month-over-month lead volume broken out by AI platform. ChatGPT dominates but Gemini is the fastest grower.
All Lead Sources Comparison
April 2026 lead volumes and month-over-month changes for all tracked sources.
April 2026
Traditional Lead Sources
Google Ads
241.8K(14.5%)+26.7%
Google LSA
228.3K(13.7%)+67.5%
Google Business Profile
283.7K(17.0%)+49.1%
Organic Search
63.9K(3.8%)+31.2%
AI Assistants
ChatGPT
888(0.05%)+13.8%
Google Gemini
114(0.01%)+50.0%
Perplexity
38(<0.01%)Flat
Microsoft Copilot
34(<0.01%)-15.0%
Claude
17(<0.01%)+112.5%
AI Market Share
ChatGPT
81.4%of AI leads
Gemini
10.4%↑ from 8%
Perplexity
3.5%of AI leads
Copilot
3.1%of AI leads
Claude
1.6%↑ from 0.9%
AI Leads by Region
AI lead volume and intensity across 5 U.S. regions. The Southeast leads on total volume while the Southwest leads on leads per contractor.
Total AI Leads by Region
Southeast
Southwest
West
Midwest
Northeast
AI Leads per Contractor
Southwest
n=68
West
n=75
Southeast
n=99
Midwest
n=77
Northeast
n=70
Top 3 States by AI Leads per Contractor
8.2Alabama
7.8Georgia
5.9Texas
Based on 389 contractors with geo-coded AI leads. States require a minimum sample size of 4 contractors.
Lead Trend by AI Source
Monthly lead volume for each AI platform. Gemini surged 50% in April while ChatGPT hit a new monthly high. Claude more than doubled.
Data Source
SearchLight · January – April 2026 · 829 home services contractors with AI-referred leads · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic, Yahoo Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.
SearchLight · January – April 2026 · 829 home services contractors with AI-referred leads · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic, Yahoo Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.