Period
Q1 2026
Jan
Feb
Mar
May
National avg:$39
| Region | CPL | Spend | Leads | Sample Size | Revenue |
|---|
Monthly CPL Trend by Region
How cost per lead changed from Q1 into summer 2026. Summer demand drove CPLs down across every region.
| Region | Jan | Feb | Mar | May | Jan → May |
|---|
Data Source
SearchLight · Google Local Services Ads · Q1 + May 2026 · Customer zip code mapped to state · 5 Census regions · CPL = total spend ÷ total unique leads
SearchLight · Google Local Services Ads · Q1 + May 2026 · Customer zip code mapped to state · 5 Census regions · CPL = total spend ÷ total unique leads