AI Leads (Jan–May)
4,713
+76% Jan → May
AI / Organic
1.97%
new monthly high in May
Closed Revenue
$2.0M
from AI-referred leads
Sample Size
931
contractors with AI leads
Absolute Lead Trend
Total AI-referred leads per month across the SearchLight network.
AI-Referred Revenue
Closed revenue from AI-referred leads by month, and average revenue per contractor among those with at least $1 in AI-referred revenue.
Monthly Leads by AI Source
Month-over-month lead volume broken out by AI platform. ChatGPT dominates while Perplexity had a breakout May.
All Lead Sources Comparison
May 2026 lead volumes and month-over-month changes for all tracked sources.
May 2026
Traditional Lead Sources
Google Ads
258.4K(14.8%)+6.9%
Google LSA
269.4K(15.4%)+18.0%
Google Business Profile
308.2K(17.7%)+8.6%
Organic Search
65.4K(3.7%)+2.3%
AI Assistants
ChatGPT
1,070(0.06%)+20.5%
Google Gemini
78(<0.01%)-31.6%
Perplexity
65(<0.01%)+71.1%
Microsoft Copilot
50(<0.01%)+47.1%
Claude
24(<0.01%)+41.2%
AI Market Share
ChatGPT
83.1%of AI leads
Gemini
6.1%↓ from 10.4%
Perplexity
5.1%↑ from 3.5%
Copilot
3.9%↑ from 3.1%
Claude
1.9%↑ from 1.6%
AI Leads by Region
AI lead volume and intensity across 5 U.S. regions. The Southeast leads on total volume while the Southwest leads on leads per contractor. Q1 data shown; monthly updates pending.
Total AI Leads by Region
Southeast
Southwest
West
Midwest
Northeast
AI Leads per Contractor
Southwest
n=68
West
n=75
Southeast
n=99
Midwest
n=77
Northeast
n=70
Top 3 States by AI Leads per Contractor
8.2Alabama
7.8Georgia
5.9Texas
Based on 389 contractors with geo-coded AI leads. States require a minimum sample size of 4 contractors.
Lead Trend by AI Source
Monthly lead volume for each AI platform. May set a new high at 1,287 total leads. Perplexity surged 71% while Gemini pulled back from its April spike.
Data Source
SearchLight · January – May 2026 · 931 home services contractors with AI-referred leads · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.
SearchLight · January – May 2026 · 931 home services contractors with AI-referred leads · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.