AI Leads (Jan–Jun)
6,428
+135% Jan → Jun
AI / Organic
2.15%
new monthly high in June
Closed Revenue
$3.0M
from AI-referred leads
Sample Size
618
contractors with AI leads in June
Absolute Lead Trend
Total AI-referred leads per month across the SearchLight network.
AI-Referred Revenue
Closed revenue from AI-referred leads by month, and average revenue per contractor among those with at least $1 in AI-referred revenue.
Monthly Leads by AI Source
Month-over-month lead volume broken out by AI platform. ChatGPT dominates while Gemini rebounded in June and Perplexity/Copilot cooled off from May's surge.
All Lead Sources Comparison
June 2026 conversion volumes and month-over-month changes for all tracked sources.
June 2026
Traditional Lead Sources
Conversions · % of Total · MoM Change
Google Ads
306.8K(14.8%)+18.7%
Google LSA
376.5K(15.4%)+39.7%
Google Business Profile
372.2K(17.7%)+20.8%
Organic Search
79.9K(3.7%)+22.1%
AI Assistants
Conversions · % of Total · MoM Change
ChatGPT
1,451(0.08%)+35.6%
Google Gemini
143(<0.01%)+83.3%
Perplexity
51(<0.01%)-21.5%
Microsoft Copilot
37(<0.01%)-26.0%
Claude
33(<0.01%)+37.5%
AI Market Share
Share of AI Leads · vs. Prior Month
ChatGPT
84.6%of AI leads
Gemini
8.3%↑ from 6.1%
Perplexity
3.0%↓ from 5.1%
Copilot
2.2%↓ from 3.9%
Claude
1.9%flat vs May
AI Leads by Region
AI lead volume and intensity across 5 U.S. regions. The Southeast leads on total volume while the Southwest leads on leads per contractor. Q1 data shown; monthly updates pending.
Total AI Leads by Region
Southeast
Southwest
West
Midwest
Northeast
AI Leads per Contractor
Southwest
n=68
West
n=75
Southeast
n=99
Midwest
n=77
Northeast
n=70
Top 3 States by AI Leads per Contractor
8.2Alabama
7.8Georgia
5.9Texas
Based on 389 contractors with geo-coded AI leads. States require a minimum sample size of 4 contractors.
Lead Trend by AI Source
Monthly lead volume for each AI platform. June set a new high at 1,715 total leads. Gemini rebounded 83% while Perplexity and Copilot pulled back from May's surge.
Data Source
SearchLight · January – June 2026 · 618 home services contractors with AI-referred leads in June (cumulative Jan–June sample pending) · Lead volume measured as Conversions · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.
SearchLight · January – June 2026 · 618 home services contractors with AI-referred leads in June (cumulative Jan–June sample pending) · Lead volume measured as Conversions · AI channels: ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Claude · Organic: Google Organic, Bing Organic · Revenue from CRM-attributed closed invoices · Revenue per contractor calculated among contractors with $1+ in AI-referred closed revenue
This benchmark is updated monthly. Subscribe to The Data-Driven Trades for updates.